Thursday 10 September 2015

An Introduction to Sweded Films

Our first assignment was to create a movie/trailer, Sweded style. Before I did anything, I needed to find out exactly what 'Sweded' was. So, I did my research, and here's what I found out:
The idea of Sweded films was first born in 2008, when the film ‘Be Kind Rewind’ starring Jack Black and Mos Def was released. The film’s plot in a nutshell is: Jerry McLean (Jack Black) and Mike Coolwell (Mos Def) are working in a video-store and decide to re-make many different types of movies after Jack Black’s character erases the shops video-tapes by accidentally creating a magnetic field. They re-make big-budget movies (Ghostbusters, The Lion King, just to name a few), with a handheld camera and no budget. In the film, the videos take an extensive amount of time to 'arrive' at the store and are sold at a higher cost, because, as Jerry and Mike tell their customers, they are from Sweden, hence the name, ‘Sweded’. Below is the trailer for 'Be Kind Rewind':



For many years, people have been re-creating movies and trailers in the Sweded style. They are supposed to clearly be badly made, using shoddy costumes and often using home made props and music. Below is an example of a Sweded trailer from the YouTube channel ‘Dumb Drum.’ The majority of their videos are Sweded re-makes.




I really enjoyed making our Sweded trailer and I will be uploading posts about the process very soon. Enjoy!